1. In 140 characters, tell us about you.
Director of @Cybher, blogger, social media addict and believer in doing things right. Lover of cats, vintage kitsch and Morrissey.
2. Who is your favourite person to follow on twitter?
The Pulitzer Prize winning writer and human rights activist @NickKristof - he’s done amazing things in raising awareness of the suffering of others around the world. If you haven’t already read his book Half the Sky, you really should.
3. When has social media helped you achieve something great?
As social is my career, I would like to think that I achieve something great on a day to day basis! Without social I wouldn’t have launched Cybher™ (http://www.cybher.com), which was the most talked about UK blogger event last year and without the response it had across a range of social networks it wouldn’t be happening again this year.
Social media has also offered me some amazing life changing experiences, #Blogladesh, the groundbreaking campaign I did for Save the Children that clocked a 52 million reach worldwide, #ShareNiger for World Vision, reporting on the famine in Niger with a 35 million reach worldwide and £10 million raised to help ease the situation. That work resulted in me being chosen as one of the Women of the Year 2012, which was a pretty amazing achievement.
4. What makes you unfollow or unlike somebody?
Repeated tweets begging for votes or competition entries. I know there are more important things in life but it drives me nuts! I’ve just had a huge purge and unfollowed about 500 people that I never interact with. It felt great!
5. If you could have a topic trend on twitter what would it be and why?
Seeing your own hashtag trending on Twitter rocks. It’s an amazing buzz. I’ve been lucky enough to manage it a few times and I’ll be going after it again on June 1st with #Cybher
6. Three links you recommend highly are:
http://www.halftheskymovement.org/ : Nicholas Kristof’s site.
http://cybher.com/12/ : If you are a woman and a blogger looking to be inspired, it’s the place to be.
https://plus.google.com : I’m loving Google+, it’s where the cool kids are hanging!
7. Which perk would you like to see PeerIndex run next?
Something geeky and tech related…. or stationary, notebooks in particular. I can be easily won over with a quality notebook!
8. If you were an animal, what would you be?
A cat but not just any cat – a Cornish Rex like my beautiful Cheryl! (pic below)
Interested in cats or other topics that Sian To is influential in? Follow her on Twitter for updates.
